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Five Unique Insights on Digital Marketing in Canada

Download the whitepaper to learn five unique insights from Comscore’s audience measurement data that marketers and online advertisers need to know to create an effective digital strategy to reach today’s Canadian consumer.
11% - ights/Presentations-and-Whitepapers/2019/Five-Unique-Insights-on-Digital-Marketing-in-Canada

Comscore Vice Chairman Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International Festival of Cr...

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Comscore Vice Chairman, Bill Livek will participate on the “Making Measurement Meaningful” panel at the FreeWheel #NOWYOUCANNES...
11% - ights/Press-Releases/2019/6/Comscore-Vice-Chairman-Bill-Livek-to-Participate-in-Measurement-Panel-on-FreeWheel-Main-Stage-During-Cannes-Lions-66th-International-Festival-of-Cr

State of OTT

Over-the-top (OTT) viewing has become a mainstream behavior in the United States with OTT households growing by more than 25 percent in the past two years. As new devices, services and content become available, it's more important than ever to stay informed...
11% - ights/Presentations-and-Whitepapers/2019/State-of-OTT

Comscore Expands Access to Brand Survey Lift Solution in Several International Markets

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it has expanded access to its Brand Survey Lift solution to six international markets, including Brazil, Canada, India, Mexico, Spain and...
24% - ights/Press-Releases/2019/6/Comscore-Expands-Access-to-Brand-Survey-Lift-Solution-in-Several-International-Markets

Engaging car buyers of the future: key insights that marketers in the UK need to know

In January 2019, 11 percent of Gen X visited a flexible automotive website or mobile app, which includes ride-hailing services such as Uber, while among millennials, the number was twice as many (22%).
32% - ights/Presentations-and-Whitepapers/2019/Engaging-car-buyers-of-the-future

Driving lead generation across platforms with Oracle Data Cloud

An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
10% - fts/Case-StudiesX/Driving-lead-generation-across-platforms-with-Oracle-Data-Cloud

Comscore to Keynote Gabelli and Companys 11th Annual Entertainment and Broadcasting Conference

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that Comscore Vice Chairman, Bill Livek and Board Director, Irwin Gotlieb will deliver the keynote address and participate in...
19% - ights/Press-Releases/2019/6/Comscore-to-Keynote-Gabelli-and-Companys-11th-Annual-Entertainment-and-Broadcasting-Conference

Achieving greater packaging efficiency with Hearst

Hearst achieves greater efficiency and ten times the scale in inventory packaging for event sponsorships using Comscore’s Activation solution.
20% - fts/Achieving-greater-packaging-efficiency-with-Hearst