The State of Social Media
The ways in which Canadians engage with online media are constantly evolving. What do recent trends tell us about how the digital marketing landscape has changed?
Download the whitepaper to learn five unique insights from Comscore’s audience measurement data that marketers and online advertisers need to know to create an effective digital strategy to reach today’s Canadian consumer.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics...