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comScore Local TV Ratings During Hurricane Harvey Confirm Viewer Reliance on Local Television Stations
comScore has released ratings information on consumer viewing activity in all Texas markets – including the massively-impacted Houston and Beaumont TV markets prior to, during and following the landfall of Hurricane Harvey – and announced that it will...
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ights/Press-Releases/2017/9/comScore-Local-TV-Ratings-During-Hurricane-Harvey-Confirm-Viewer-Reliance-on-Local-Television-Stations
Viewability Is Free… So What’s Next?
The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewability...
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ights/Presentations-and-Whitepapers/2017/Viewability-Is-Free-So-What-is-Next
The New Model for a Dynamic Cross-Platform World
We invite you to learn more about our cross-platform vision by downloading our New Model white paper.
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fts/The-New-Model-for-a-Dynamic-Cross-Platform-World
Julien Lemaire rejoint comScore en qualite de Directeur Commercial
comScore annonce aujourd’hui l’arrivée de Julien Lemaire en tant que Directeur Commercial France, pour la partie Advertising. Il accompagnera la croissance du programmatique, un des axes stratégiques de comScore en France et à l’international
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ights/Press-Releases/2017/9/Julien-Lemaire-rejoint-comScore-en-qualite-de-Directeur-Commercial
comScore Releases New Global Mobile Report’ Providing Mobile Snapshot Across 14 Markets
– comScore, Inc. today published its 2017 international mobile report, titled ‘The Global Mobile Report’. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses multi-platform...
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ights/Press-Releases/2017/9/comScore-Releases-New-Global-Mobile-Report-Providing-Mobile-Snapshot-Across-14-Markets
Estudo Global do Mobile
Earlier in 2017, our Mobile’s Hierarchy of Needs report demonstrated that many mobile-led behaviours can align with the human needs established in Maslow’s famous paper. In The Global Mobile Report, comScore uses mobile and multi-platform data from 14...
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ights/Presentations-and-Whitepapers/2017/The-Global-Mobile-Report
Smartphone Users Put Their Most Essential Apps on Home Screen
If you could only have one app on your smartphone, what would it be? It’s a fun thought experiment to consider. What’s that one essential service on your smartphone you just couldn’t go without?
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ights/Blog/Smartphone-Users-Put-Their-Most-Essential-Apps-on-Home-Screen
comScore Launches Plan Metrix in Germany
comScore today introduced to the German market its Plan Metrix product, a psychographic digital media planning tool that combines internet users’ online behavior with their offline attitudes and interests. This product allows publishers to describe their...
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ights/Press-Releases/2017/9/comScore-Launches-Plan-Metrix-in-Germany
Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance
Each quarter, comScore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative campaign performance.
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ights/Blog/Global-Digital-Advertising-Benchmarks-Show-Improving-Viewability-Rates-and-Strong-Mobile-Performance
5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report
We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
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ights/Blog/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report
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