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Trending Now The Impact of Mobile on the Retail Category in Canada

The Trending Now infographic shares insights into what the Canadian Population is doing online by providing a vertical top-line snapshot of audience behaviour across devices. A recent analysis conducted by comScore on the retail category, shows that visitation...
33% - ights/Infographics/Trending-Now-The-Impact-of-Mobile-on-the-Retail-Category-in-Canada

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this session,...
21% - ights/Presentations-and-Whitepapers/2017/Mobiles-Hierarchy-of-Needs-MMA-Forum-Singapore-2017

Indonesias Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia...
50% - ights/Infographics/Indonesias-Mobile-Only-Population-and-Mobile-Consumer-Behaviour

Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive...
17% - ights/Presentations-and-Whitepapers/2017/Finding-Clarity-in-Todays-Complexity

comScore verkuendet wichtige Erweiterungen von MMX Multi Platform und Mobile Metrix in Deutschland

comScore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile consumer panel. This upgrade will allow comScore to expand the...
42% - ights/Press-Releases/2017/6/comScore-Announces-Expanded-MMX-R-Multi-Platform-Measurement-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-Germany

Die Multi-Plattform Landschaft in Deutschland

In diesem Bericht wird der aktuelle Stand der Deutschlen Multi-Plattform Landschaft analysiert und die neueste Entwicklung von comScore mit der Einführung des Mobile-Panels in Deutschland, untersucht.
20% - ights/Presentations-and-Whitepapers/2017/Die-Multi-Plattform-Landschaft-in-Deutschland

Automotive Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this May 2017 edition, the topic is the automotive category.
17% - ights/Presentations-and-Whitepapers/2017/Automotive-Insights

comScore in Journal of Advertising Research on How Social Sharing Is Disrupting Digital Advertising Models and Metrics

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore SVP of Marketing and Insights Andrew Lipsman in describing why the fundamental metrics...
14% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Sharing-Is-Disrupting-Digital-Advertising-Models-and-Metrics

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com)....
32% - ights/Press-Releases/2017/6/Centro-DSP-Adds-Audience-Targeting-and-Brand-Protection-Capabilities

The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
38% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India