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comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and...
20% - ights/Press-Releases/2017/4/comScore-Introduces-Free-Viewability-Measurement-to-Broaden-Trust-Across-Global-Digital-Advertising-Market

A New Model For Cross-Platform Measurement

At the Future TV Advertising Forum Canada, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
11% - ights/Presentations-and-Whitepapers/2017/A-New-Model-For-Cross-Platform-Measurement2

In Target Viewability and Invalid Traffic Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are delivered in-view, free from fraud, in a brand-safe environment...
10% - ights/Blog/In-Target-Viewability-and-Invalid-Traffic-Campaign-benchmarks-across-the-globe

BIA Kelsey and comScore Partner to Provide an Integrated Full View into Local Television Markets

BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending data and forecasts.
24% - ights/Press-Releases/2017/4/BIA-Kelsey-and-comScore-Partner-to-Provide-an-Integrated-Full-View-into-Local-Television-Markets

US iPhone Ownership Reaches All Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s recently released 2017 U.S. Cross-Platform Future in Focus report, the iPhone...
32% - ights/Blog/US-iPhone-Ownership-Reaches-All-Time-High-on-Strength-of-iPhone-7

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
35% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
24% - ights/Press-Releases/2017/4/comScore-Expands-Relationship-with-Facebook-to-Increase-Trust-and-Transparency-in-Digital-Advertising

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients.
28% - ights/Press-Releases/2017/4/TitanTV-and-comScore-Local-TV-Enter-Titling-Partnership

Measuring Television in the Programmatic Age comScore in the Journal of Advertising Research

As the media landscape has grown more complex and fragmented, the need for a radically new approach to cross-platform audience measurement has never been more urgent.
13% - ights/Blog/Measuring-Television-in-the-Programmatic-Age-comScore-in-the-Journal-of-Advertising-Research

Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
9% - ights/Infographics/Infographic-Understanding-mobile-first-consumer-behaviours