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comScore signs Local TV Ratings Contract with Dispatch Printing Company
comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio.
51% -
ights/Press-Releases/2016/7/comScore-signs-Local-TV-Ratings-Contract-with-Dispatch-Printing-Company
Mobile App vs Mobile Browser
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser Experience The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consumers’ consumption habits?...
65% -
ights/Infographics/Mobile-App-vs-Mobile-Browser
comScore Expands Relationship with Raycom TV
comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with...
37% -
ights/Press-Releases/2016/7/comScore-Expands-Relationship-with-Raycom-TV
DDEI Data Feed Specifications, Preferred (Client to Rentrak)
25% -
ut/DDEI-Data-Feed-Specifications-Preferred
Incoming DDEI Data Feed Specifications, Minimum (Client to Rentrak)
21% -
ut/Incoming-DDEI-Data-Feed-Specifications-Minimum
comScore Releases Japan Desktop Online Video Rankings for April 2015
comScore, Inc. (NASDAQ: SCOR) today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016. The comScore data also...
24% -
ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-April-2016
Dutch Spend Half of Desktop Time Watching Videos
As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016...
34% -
ights/Infographics/Dutch-Spend-Half-of-Desktop-Time-Watching-Videos
Hearst Television Inc Signs with comScores Local TV Service
comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
37% -
ights/Press-Releases/2016/6/Hearst-Television-Inc-Signs-with-comScores-Local-TV-Service
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see...
18% -
ights/Blog/Digital-Audiences-Bloom-in-Warmer-Months-for-Seasonal-Travel-Categories
Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials
comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
32% -
ights/Press-Releases/2016/6/Platform-One-Demand-Side-Platform-MarketOne-Leverages-comScore-validated-Campaign-Essentials
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