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comScore Releases November 2015 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 197.5 million Americans watched online content videos via desktop computer in November 2015. Google...
53% -
ights/Rankings/comScore-Releases-November-2015-US-Desktop-Online-Video-Rankings
comScore Ranks the Top 50 US Digital Media Properties for November 2015
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the comScore Media Metrix® and Media Metrix®...
71% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-November-2015
comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Todays Fragmented Media World
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms,...
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ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Why-the-Gross-Rating-Point-Metric-Should-Thrive-in-Todays-Fragmented-Media-World
comScore Releases November 2015 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 63.9 percent...
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ights/Rankings/comScore-Releases-November-2015-US-Desktop-Search-Engine-Rankings
Millward Brown und comScore vereinbaren Kooperation
Millward Brown and comScore today announced a partnership designed to give brands an unprecedented understanding of how their digital advertising is performing.
26% -
ights/Press-Releases/2015/12/Millward-Brown-and-comScore-Announce-Global-Partnership
comScore Releases Japan Desktop Online Video Rankings for October 2015
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc. ranked as the top 3 online video properties in October...
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ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-October-2015
Story of the 2015 Holiday Season Mobile is Eating Brick And Mortar Retail
We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile...
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ights/Blog/Story-of-the-2015-Holiday-Season-Mobile-is-Eating-Brick-And-Mortar-Retail
The Value of a Digital Ad
In this keynote presentation, Cai Fang, Vice President, China, comScore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive advertising ROI in a cross-media world.
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ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad-comScore-China-Event
Nine Consecutive Billion Dollar Days of Online Desktop Spending Mark the Longest Streak Ever
The dust is finally beginning to settle after a busy last couple of weeks for retailers. Black Friday and Cyber Monday are now in the rearview mirror, allowing us to temporarily enter cruise control in the week ahead of Green Monday and reflect on how...
28% -
ights/Blog/Nine-Consecutive-Billion-Dollar-Days-of-Online-Desktop-Spending-Mark-the-Longest-Streak-Ever
Online Shopping Surges in the UK During Black Friday
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released an analysis of online shopping spending in the UK for Black Friday (November 27) amongst a selection of leading retailers. The results showcase a 259 percent...
49% -
ights/Press-Releases/2015/12/Online-Shopping-Surges-in-the-UK-During-Black-Friday
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