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The value of trust in programmatic
In this session, Duncan Trigg VP International at comScore, talks about how to identify the inventory in the programmatic ecosystem that are actually powering the campaign efficiencies, what to look out for, and how optimising towards this verified inventory...
24% -
ights/Presentations-and-Whitepapers/2015/AIMC-Encuentro-The-value-of-trust-in-programmatic
Q3 2015 ECommerce Jumps 15 YY to 697 Billion in Sales
With Thanksgiving in less than a week, Americans are not only gearing up for their annual feast with family and friends, but they’re also preparing for the official kick-off to the holiday shopping season in the days immediately following. While comScore...
40% -
ights/Blog/Q3-2015-ECommerce-Jumps-15-YY-to-697-Billion-in-Sales
comScore Releases October 2015 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 194.1 million Americans watched online content videos via desktop computer in October 2015. Google...
53% -
ights/Rankings/comScore-Releases-October-2015-US-Desktop-Online-Video-Rankings
comScore Ranks the Top 50 US Digital Media Properties for October 2015
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the comScore Media Metrix® and Media Metrix®...
71% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-October-2015
comScore on Programmatic
In our comScore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good relationship between all players in the digital ecosystem.
9% -
ights/Presentations-and-Whitepapers/2015/comScore-on-Programmatic
The Future of Mobile Measurement
Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which they occur and reach remote audiences. In this session, Millward Brown Managing Director, Indonesia, Mark Chamberlain and comScore...
17% -
ights/Presentations-and-Whitepapers/2015/The-Future-of-Mobile-Measurement
Insights and Opportunities in the Mobile Age
In this session, comScore Senior Vice President, Asia Pacific, Joe Nguyen, took a deep dive into the key drivers and trends of the mobile age. Measurement, being a key driver for any growing industry, does come with its own set of challenges and opportunities....
28% -
ights/Presentations-and-Whitepapers/2015/Insights-and-Opportunities-in-the-Mobile-Age
comScore Releases 2015 US Online Auto Insurance Shopping Report
Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, released its 2015 Online Auto Insurance Shopping Report.
59% -
ights/Press-Releases/2015/11/comScore-Releases-2015-US-Online-Auto-Insurance-Shopping-Report
2015 Online Auto Insurance Shopping Report
The 2015 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends and the attitudes and intentions of consumers shopping for auto insurance online.
37% -
ights/Presentations-and-Whitepapers/2015/2015-Online-Auto-Insurance-Shopping-Report
El mundo multiplataforma: la mirada del consumidor digital en el entorno actual
In this presentation, comScore Co-Founder and Chairman Gian Fulgoni outlines the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy consumers.
12% -
ights/Presentations-and-Whitepapers/2015/Its-a-Cross-Platform-World
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