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comScore Appoints Xinyu Huang as Senior Vice President
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xinyu Huang has rejoined the comScore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic...
43% -
ights/Press-Releases/2015/10/comScore-Appoints-Xinyu-Huang-as-Senior-Vice-President
comScore Releases September 2015 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in September with 63.9 percent...
74% -
ights/Rankings/comScore-Releases-September-2015-US-Desktop-Search-Engine-Rankings
comScore Announces Major Mobile Initiatives in Indonesia
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced two initiatives to expand mobile audience measurement in Indonesia with the launch of its syndicated Mobile Metrix solution, available now, and the introduction...
46% -
ights/Press-Releases/2015/10/comScore-Announces-Major-Mobile-Initiatives-in-Indonesia
Trends in Marketing Intelligence
Now that comScore Digital Analytix® has been named as "VISIONARY" in Gartner´s Magic Quadrant for Digital Marketing Analytic, we present how our innovative practices for enterprise analytics and how they are helping our clients to solve their main business...
17% -
ights/Presentations-and-Whitepapers/2015/Trends-in-Marketing-Intelligence
Join Us Reach the Right Audiences Faster with comScore vCE in Google DoubleClick
The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create campaigns that meet their brand goals. Our mission...
11% -
ights/Blog/Join-Us-Reach-the-Right-Audiences-Faster-with-comScore-vCE-in-Google-DoubleClick
The Rise of the Multi-Platform Viewer
Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform...
31% -
ights/Presentations-and-Whitepapers/2015/The-Rise-of-the-Multi-Platform-Viewer
It's Make it or Break it Time for the Fall TV Season
September is here and with it comes fall foliage, back to school sales and the much anticipated start to the new TV season. Between now and December, networks will premiere almost 40 new programs in an effort to catch our attention and create this season's...
19% -
ights/Blog/It-s-Make-it-or-Break-it-Time-for-the-Fall-TV-Season
Media Industry Demonstrates Broad Support for the Announcement of a comScore and Rentrak Merger
comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak.
43% -
ights/Press-Releases/2015/10/Media-Industry-Demonstrates-Broad-Support-for-the-Announcement-of-a-comScore-and-Rentrak-Merger
The Split of Time Across Devices Is Influenced by Content Category
We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen...
8% -
ights/Infographics/The-Split-of-Time-Across-Devices-Is-Influenced-by-Content-Category
comScore Reports August 2015 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2015. Apple ranked as the top smartphone manufacturer...
90% -
ights/Rankings/comScore-Reports-August-2015-US-Smartphone-Subscriber-Market-Share
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