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The 2015 U.S. Mobile App Report
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform,...
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ights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
Is the Future of TV Programmatic
comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future...
10% -
ights/Blog/Is-the-Future-of-TV-Programmatic
comScore Releases August 2015 U.S. Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in August with 63.8 percent...
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ights/Rankings/comScore-Releases-August-2015-U.S.-Desktop-Search-Engine-Rankings
Media Planning with the Best of Both Worlds: TV & Digital
In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning.
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ights/Presentations-and-Whitepapers/2015/Media-Planning-with-the-Best-of-Both-Worlds-TV-and-Digital
Central Americans are Increasing their Usage of Mobile Apps, Especially on Instagram
comScore recently conducted a study of Central American's online behavior to better understand how this market engages with various media and technology channels and analyzed their perceptions of advertising. Most of the research focuses on key areas...
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ights/Blog/Central-Americans-are-Increasing-their-Usage-of-Mobile-Apps-Especially-on-Instagram
Central American Internet Users Engage with Many Social Networks, with 97 Percent Using Facebook
comScore Releases 2015 Study of Internet Behavior in Central America
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ights/Press-Releases/2015/9/Central-American-Internet-Users-Engage-with-Many-Social-Networks-with-97-Percent-Using-Facebook
comScore Introduces FirstEver Syndicated Product to Combine TV and Digital Audience Metrics
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xmedia™ -- which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now...
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ights/Press-Releases/2015/9/comScore-Introduces-FirstEver-Syndicated-Product-to-Combine-TV-and-Digital-Audience-Metrics
comScore Publishes Non Human Traffic Report on Key Impacts to the Advertising Ecosystem
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its latest resource for media buyers and sellers -- Non-Human Traffic: Why it Matters and Why You Should Care -- at dmexco, Europe's leading digital marketing...
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ights/Press-Releases/2015/9/comScore-Publishes-Non-Human-Traffic-Report-on-Key-Impacts-to-the-Advertising-Ecosystem
comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video
Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera...
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ights/Blog/comScore-Study-for-Opera-Mediaworks-Proves-Branding-Value-of-Native-Mobile-Video
comScore to Bring Industry’s First Combined GRP and Viewability Solution for Mobile Advertising to Canada
comScore First-Party Data and Mobile Data Partnerships to Enable Scalable Demographic Reporting in validated Campaign Essentials™ (vCE®)
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ights/Press-Releases/2015/9/comScore-to-Bring-Industry-s-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising-to-Canada
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