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Template for Video Metrix Release
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 193.3 million Americans watched online content videos via desktop computer in March 2015. Google Sites ranked...
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fts/Template-for-Video-Metrix-Release
comScore and UKOM Continue their Partnership for Online Audience Measurement in the UK
Earlier today UKOM’s reappointment of comScore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to continue thereafter to ensure the UK digital market...
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ights/Blog/comScore-and-UKOM-Continue-their-Partnership-for-Online-Audience-Measurement-in-the-UK
UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK,...
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ights/Press-Releases/2015/4/UKOM-Reappoints-comScore-as-Official-Partner-for-UK-Online-Audience-Measurement
Desayuno: Midiendo la Salud de Marca
Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. In this presentation, Lisa Hutton, shares how to measure brand health...
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ights/Presentations-and-Whitepapers/2015/Measuring-Brand-Health-Breakfast
comScore IMS Mobile in LatAm Research Study
comScore in association with Internet Media Services (IMS) released the results of the first edition of the IMS Mobile in LatAm Research Study that shows the behavior of Latin American mobile users and their relationships with specific mobile apps such...
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ights/Presentations-and-Whitepapers/2015/comScore-IMS-Mobile-in-LatAm-Research-Study
In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
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ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe
2015 Canada Digital Future in Focus Webinar
In this presentation, Darrick Li takes an in-depth look at how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
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ights/Presentations-and-Whitepapers/2015/2015-Canada-Digital-Future-in-Focus-Webinar
comScore Releases March 2015 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in March with 64.4 percent of search...
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ights/Rankings/comScore-Releases-March-2015-US-Desktop-Search-Engine-Rankings
Gian Fulgoni Relishes Neverending Search For The Solution
We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
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ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution
Non-Human Traffic Why it Matters and Why You Should Care
Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your...
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ights/Blog/Non-Human-Traffic-Why-it-Matters-and-Why-You-Should-Care
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