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Unlocking Programmatic’s Potential: Introducing comScore Industry Trust
The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic...
9% -
ights/Presentations-and-Whitepapers/2015/Unlocking-Programmatics-Potential-Introducing-comScore-Industry-Trust
Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising
Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns....
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ights/Presentations-and-Whitepapers/2015/Roundtable-with-ConAgra-Foods-Improving-the-Effectiveness-of-Online-Advertising
MDA and comScore Release Rankings of Top Web Entities in Malaysia for November 2014
The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
46% -
ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-November-2014
New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials
Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either...
31% -
ights/Press-Releases/2015/1/New-Sizmek-Audience-Suite-delivers-unified-view-of-Sizmek-performance-metrics-with-data-from-comScore-validated-Campaign-Essentials
comScore Releases December 2014 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 65.4 percent of search...
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ights/Rankings/comScore-Releases-December-2014-US-Desktop-Search-Engine-Rankings
comScore Announces US Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Devices
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content...
43% -
ights/Press-Releases/2015/1/comScore-Announces-US-Launch-of-Video-Metrix-Multi-Platform-to-Measure-Video-Audiences-Across-Devices
America's staggering mobility madness
Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users.
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ights/Videos/Interview/America-s-staggering-mobility-madness
comScore Releases Japan Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, FC2 inc. and Kadokawa Dwango Corporation ranked as the top 3 online video properties...
25% -
ights/Press-Releases/2015/1/comScore-Releases-Japan-Desktop-Online-Video-Rankings
comScore Adds Joan Lewis to its Board of Directors
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Joan M. Lewis, formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter & Gamble Company, has been appointed as a member of the company’s...
44% -
ights/Press-Releases/2015/1/comScore-Adds-Joan-Lewis-to-its-Board-of-Directors
Lessons Learned - Actions Taken in Digital Brand Advertising
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ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Actions-Taken-in-Digital-Brand-Advertising
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