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comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland
At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland.
26% -
ights/Presentations-and-Whitepapers/2014/Mobile-Metrix-Finland-Launch-Event
Lecciones Aprendidas en Publicidad Digital
As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light...
8% -
ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising
Upping the Ante on NHT
Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem....
26% -
ights/Blog/Upping-the-Ante-on-NHT
5 Things We’ve Learned About Online Video
During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more.
15% -
ights/Presentations-and-Whitepapers/2014/5-Things-Weve-Learned-About-Online-Video
comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales
comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store...
22% -
ights/Press-Releases/2014/10/comScore-and-Datalogix-Announce-Joint-Measurement-Solution-to-Help-Brands-Close-the-Loop-Between-Digital-Ad-Exposure-and-In-Store-Sales
comScore Reports August 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer...
59% -
ights/Rankings/comScore-Reports-August-2014-US-Smartphone-Subscriber-Market-Share
comScore Announces Launch of MMX Multi-Platform in Germany
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official Germany launch of MMX™ Multi-Platform, the next generation of digital audience measurement and media planning.
29% -
ights/Press-Releases/2014/10/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Germany
The Multi-Platform Majority is taking over in Germany
As comScore officially announced the launch of Germany’s first Person-based Multi-Platform audience measurement today, the rise of the “multi-platform majority” and its implications for the digital economy becomes more and more obvious.
24% -
ights/Infographics/The-Multi-Platform-Majority-is-taking-over-in-Germany
Lessons Learned: Maximizing Returns with Digital Media
As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore's extensive research in the digital advertising space, we've identified...
12% -
ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Maximizing-Returns-with-Digital-Media
The State of the Mobile Industry
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry.
44% -
ights/Presentations-and-Whitepapers/2014/The-State-of-the-Mobile-Industry
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