- September 25, 2014

The State of the Mobile Industry

Comscore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry.

In this presentation, Gian Fulgoni provides an in-depth view into the latest trends in mobile marketing to help you stay on top of the industry.

Some key takeaways include:

  • The leading media properties now see 30% or more of their monthly audiences coming exclusively from mobile platforms.
  • App usage represents the majority (52%) of digital engagement, but each consumer’s usage is concentrated on just a few apps.
  • More than 1 in 10 digital commerce dollars is now spent using mobile devices and is growing rapidly.
  • Time spent viewing TV content is not declining, but is fragmenting across devices, with more devices driving higher engagement.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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