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For the first time fast viewing results for every local market
Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
24% -
ights/Blog/For-the-first-time-fast-viewing-results-for-every-local-market
The Last of Us Clicks With Digital Audiences
HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
7% -
ights/Blog/The-Last-of-Us-Clicks-With-Digital-Audiences
48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets
Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
13% -
ights/Press-Releases/2023/3/48-hour-Television-Reporting-for-All-National-Networks-and-All-Local-Stations-in-All-210-Markets
Detroits Average Ratings Increase 23 Versus Prior Week
The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
9% -
ights/Blog/Detroits-Average-Ratings-Increase-23-Versus-Prior-Week
The Privacy Forward Conversation How Consumer Demands are Shaping Online Privacy
One of the most prominent topics over the last few years has been consumer online privacy and use of consumer’s data.
13% -
ights/Blog/The-Privacy-Forward-Conversation-How-Consumer-Demands-are-Shaping-Online-Privacy
Tubi announces first-to-market planning integrations and partnerships at Tubi connect
Tubi today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences.
27% -
ights/Press-Releases/2023/3/Tubi-announces-first-to-market-planning-integrations-and-partnerships-at-Tubi-connect
El video de 10 minutos del grupo hotelero Hilton recibio x86 mas visualizaciones que el promedio de otras marcas en TikTok
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
32% -
ights/Blog/10-minute-video-on-TikTok-from-the-Hilton-group-sees-86X-more-views-than-the-average-brand
Warner Bros Discovery Comscore and the Future of Currency at Scale
Warner Bros. Discovery’s announcement selecting Comscore as one of its trusted currency providers for the upfront is a signal to the advertising community that programmers are leaning into the need to provide marketers improved measurement solutions that...
16% -
ights/Blog/Warner-Bros-Discovery-Comscore-and-the-Future-of-Currency-at-Scale
PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions
PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
30% -
ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions
Formula One is fuelling up the US market
15 million Americans visited digital content related to auto racing sports in January 2023.
11% -
ights/Blog/Formula-One-is-fuelling-up-the-US-market
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