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Comscore Taps Purchase Data To Help Measure Ad Impact

If you are trying to be the media measurement provider of choice, in age of outcomes, leveraging the point of sale can move the needle. As more media buyers look to attribute ad exposure to customer purchase, more players in the space are looking toward...
12% - ights/Videos/Interview/Comscore-Taps-Purchase-Data-To-Help-Measure-Ad-Impact

Back to Regularly Scheduled Programming in Austin TX

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
7% - ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX

2023 State of Gaming

Comscore’s 2023 State of Gaming report unpacks the ever-changing gaming landscape including new opportunities for advertisers and content owners.
13% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Gaming

Who is today’s Spotify Consumer

If you’re looking for actionable insights to build audiences on audio streaming platforms, we unpack one of the largest platforms in the world: Spotify.
35% - ights/Blog/Who-is-today-s-Spotify-Consumer

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
8% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

The Power of Cross Measurement

In our recent webinar, "The Power of Cross Measurement," held on March 16th, Comscore’s Adam Holt, Toby Crisp, and Jason Clough took us through the key metrics that are essential to your success in today's digital and social media landscape. They shared...
9% - ights/Presentations-and-Whitepapers/2023/The-Power-of-Cross-Measurement

Say hello to Proximic by Comscore

Your Programmatic Targeting Partner. Backed by Comscore.
39% - ights/Blog/Say-hello-to-Proximic-by-Comscore

Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division

Proximic By Comscore To Provide Multiple Solutions to Enhance the Overall Value of Programmatic Campaigns
48% - ights/Blog/Comscore-Introduces-Proximic-by-Comscore-as-a-Dedicated-Programmatic-Targeting-Division

JioCinema and the 2022 FIFA World Cup

JioCinema is a popular streaming platform in India, providing users with a vast library of movies, TV shows, and other multimedia content. In the past couple of months, the platform has expanded its reach by broadcasting major sporting events, most notably,...
29% - ights/Blog/JioCinema-and-the-2022-FIFA-World-Cup

I giovani uomini trainano l audience di ChatGPT in Italia il fenomeno del momento

OpenAI, l'organizzazione di ricerca che ha sviluppato ChatGPT e la loro stessa creazione, sono da settimane al centro di moltissime discussioni e discorsi sui social media e non solo: OpenAI ha registrato più di un milione di interazioni sui social nel...
11% - ights/Blog/I-giovani-uomini-trainano-l-audience-di-ChatGPT-in-Italia-il-fenomeno-del-momento