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Infographic: Mobile Usage in Japan, United States and Europe
Javier Pérez at Metagràfic.es created this outstanding infographic using data from our comparative report on mobile usage in Japan, United States and Europe. The report examined multiple dimensions of mobile usage including content consumption, demographic...
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ights/Infographics/Infographic-Mobile-Usage-in-Japan-United-States-and-Europe
U.S. Online Holiday Spending Approaches 22 Billion for the Season
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $21.95 billion...
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ights/Press-Releases/2010/12/U.S.-Online-Holiday-Spending-Approaches-22-Billion-for-the-Season
Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent...
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ights/Press-Releases/2010/12/Colombia-Internet-Audience-Increases-31-Percent-in-Past-Year-to-Rank-as-Fastest-Growing-Market-in-Latin-America
Free Shipping Gains in Importance in 2010 Holiday Season
A couple weeks ago, I discussed the overall significance of free shipping to holiday e-commerce purchasing, indicating that we expected it to once again play a major role in how consumers transacted online. We recently crunched some numbers to look at...
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ights/Blog/Free-Shipping-Gains-in-Importance-in-2010-Holiday-Season
Debunking Five Myths about Holiday E-commerce
With the online holiday shopping and buying season in full swing, I thought it might be helpful to debunk five myths about e-commerce that still seem to be making the rounds in the media. Many of these myths have tended to originate as a result of the...
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ights/Blog/Debunking-Five-Myths-about-Holiday-E-commerce
U.S. Online Holiday Spending Surpasses 17.5 Billion for First 35 Days
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 35 days of the November – December 2010 holiday season. For the holiday season-to-date, more than $17.5 billion has...
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ights/Press-Releases/2010/12/U.S.-Online-Holiday-Spending-Surpasses-17.5-Billion-for-First-35-Days
Who Will Rid Us of this Meddlesome Click?
As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
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ights/Blog/Who-Will-Rid-Us-of-this-Meddlesome-Click
Moving Beyond the Click – How Digital Advertising (Should) Work
The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
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ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work
In Australia, Men Watch Twice the Amount of Online Video as Women
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that nearly 80 percent of...
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ights/Press-Releases/2010/12/In-Australia-Men-Watch-Twice-the-Amount-of-Online-Video-as-Women
Cyber Monday Hangover: U.S. Online Spending Growth Softens After Strong Early Week Performance
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 33 days of the November – December 2010 holiday season. For the holiday season-to-date, $16.8 billion has been spent...
26% -
ights/Press-Releases/2010/12/Cyber-Monday-Hangover-U.S.-Online-Spending-Growth-Softens-After-Strong-Early-Week-Performance
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