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A New Model For Cross-Platform Measurement

At the Future TV Advertising Forum Canada, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
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Veterans

Comscore partnered with Military.com in pledging our commitment to actively hire veterans of the U.S. Armed Forces. Whether you served 4 years or 34 years, we recognize the transferrable value that your skills and experience can add to our organization....
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Digital Media

Measure your digital audiences across all content types and demonstrate the impact of online advertising
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Disney+ launched at the perfect time


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Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?

Two new movies could potentially power the biggest overall box office weekend of the Pandemic.
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What Factors Influence the Online Shopping Experience?

What factors lead to customer satisfaction in online shopping? The Online Shopping Customer Experience Study, a report commissioned by UPS, evaluates consumer shopping habits from pre-purchase to post-delivery and highlights which factors are most likely...
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Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
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A Retrospective View of 50 Years of Advertising Research

This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives...
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What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising...
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Workforce is Tuning In to Local Newscasts During Self-Isolation

It’s amazing how quickly life can change in a matter of weeks. With communities, cities and even entire states requesting that people stay in their homes, our lifestyles are changing, and with it, our TV viewing habits.
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