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Coronavirus coverage captures casual and diverse viewers

The coronavirus pandemic is an unprecedented event for most Americans, generating widespread interest on a local, national, and global scale. We examine the impacts of coronavirus on TV viewership by demographics such as age, ethnicity and income level.
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Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic


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comScore Anuncia Cambios en el Liderazgo del Equipo de Cono Sur en America Latina

Leónidas Rojas encabezará comScore Cono Sur América Latina a partir de octubre 1, 2018; Marcos Christensen luego de 7 años en el negocio de medición de audiencia digital emprenderá nuevos desafíos profesionales dentro de la industria.
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comScore Releases White Paper The Economics of Online Advertising

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics.” The white...
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The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
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Traditional French Media Outlets


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Measuring the Social Side of Display Advertising

James Muldrow shows what marketers and agencies are missing when it comes to measuring their social media display ad investments. During this session, he'll take a deep dive into comScore’s new Ad Metrix Social offering, providing details on the top social...
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Interview at OMMA Hollywood

This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up with me shortly after the presentation. Click here to...
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OMMA Hollywood Presentation

Last week, I gave the opening keynote presentation at OMMA Hollywood titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." In this presentation, I addressed the state of Internet advertising and the need for metrics other than...
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2010 Online Property Insurance Report

The comScore 2010 Online Property Insurance Report presents a detailed overview of the online property insurance market with insights into overall industry trends and the competitive landscape. Primary areas of focus include the volume of online quote...
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