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Blurring the Landscape: How TV is Merging Digital and Traditional Media

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred.
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Introducing Comscore's Predictive Audiences

Watch our recent webinar now to learn more about the industry’s new standard in audience targeting solutions for a cookie-free world.
10% - ights/Presentations-and-Whitepapers/2021/Introducing-Comscores-Predictive-Audiences

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
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Box Office Showdown - Memorial Weekend Edition

Comscore's Paul Dergarabedian & Scott "Movie" Mantz, Correspondent for KTLA Channel 5 in Los Angeles discuss one of the most important Memorial Weekend's ever for the movie industry as "A Quiet Place Part II" & "Cruella" make their debuts.
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Theaters Now Open at Highest Levels of the Pandemic

Movie theaters in North America are now open at their highest level and greatest number since the shutdown on March 20, 2020. This is great news as we head into the Memorial Weekend & for "A Quiet Place II" & "Cruella!"
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Vidiots to Reopen As Movie Theater & Entertainment Complex In Eagle Rock!


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TV Pulse

Comscore TV Pulse is the only solution to deliver local and national viewing insights for every market within 48 hours.
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The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
10% - ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
10% - ights/Presentations-and-Whitepapers/2022/OOH-Drives-Online-Activation-at-5x-6x-Above-the-Expected-Rate-Description