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Activation

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
9% - ducts/Programmatic-Targeting

comScorians Recognized at the 2009 ARF Annual Conference

I’m delighted to report that at the annual Advertising Research Conference in New York last week, comScorians were the recipients of numerous awards.
9% - ights/Blog/comScorians-Recognized-at-the-2009-ARF-Annual-Conference

Americain Wins the Melbourne Cup and Takes the Lead in the Social Media Race

Yesterday marked the 150th running of the Melbourne Cup, Australia’s major thoroughbred horse race. An analysis of social media mentions for the top three finishers throughout race day revealed that favorite So You Think carried the momentum into the...
9% - ights/Blog/Americain-Wins-the-Melbourne-Cup-and-Takes-the-Lead-in-the-Social-Media-Race

Cyber Monday 2010: First Billion Dollar Day in History

Earlier this morning, comScore chairman Gian Fulgoni announced our Cyber Monday 2010 spending total with the news that people spent to the tune of $1.028 billion dollars on U.S. websites, making it the heaviest online spending day on record and the first...
9% - ights/Blog/Cyber-Monday-2010-First-Billion-Dollar-Day-in-History

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics...
9% - ights/Blog/Beyond-Direct-Response-Search-s-Role-in-the-Media-Mix-for-Branding-and-Offline-Sales

Types and Share of Universal Search Results

In January, I examined search results during a single week on Google. During that time, 17% of all results were universal search results, and 58% of those who searched Google saw a universal result at least one time. By a large margin, most saw video...
9% - ights/Blog/Types-and-Share-of-Universal-Search-Results

Invalid Traffic

comScore provides sophisticated detection of invalid traffic that goes beyond the standard filtration required for industry accreditation. The recent acquisition of MdotLabs has further enhanced our IVT Triple Detection Technology, which is now integrated...
9% - ducts/Advertising/Invalid-Traffic

comScore in Journal of Advertising Research on How Data Analytics Social Media and Creative Strategies Shape US Presidential Election Campaigns

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore VP of Political Technology is joined by comScore Co-Founder and CEO Gian Fulgoni and comScore VP of Marketing and Insights Andrew Lipsman in describing...
9% - ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Data-Analytics-Social-Media-and-Creative-Strategies-Shape-US-Presidential-Election-Campaigns

Houston's Baseball All-Stars and The City Remain Hot

Houston's Baseball All-Stars and The City Remain Hot
9% - ights/Blog/Houston-s-Baseball-All-Stars-and-The-City-Remain-Hot

Cookie Free Targeting

Comscore has the cookie-free audience targeting solution that you need to continue reaching the same audiences but without user-level identifiers. No cookies, no hashed emails, just next generation solutions to reach your audience.
9% - ights/Blog/Cookie-Free-Targeting