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Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

By 2017, digital is expected to overtake TV to become the world’s largest advertising medium proving the truth behind the saying that “money follows eyeballs.” This strong growth in digital advertising has brought opportunities and challenges as advertisers,...
9% - ights/Presentations-and-Whitepapers/2016/Illuminate-Your-Digital-Advertising-Digital-Marketing-Exchange

Advanced TV Targeting Early In A Mega Trend

Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of measurement provider comScore.
9% - ights/Videos/Interview/Advanced-TV-Targeting-Early-In-A-Mega-Trend

The State of OTT

In our "State of OTT" presentation, James Muldrow highlights recent OTT consumption trends, the impact of COVID-19 and what is driving growth of streaming services.
9% - ights/Presentations-and-Whitepapers/2020/The-State-of-OTT

In case we missed you at DMEXCO 2020

Take a look through all the great content we shared at DMEXCO 2020 now
9% - ights/Videos/Presentation/Guido-Fambach-on-Comscore-s-International-Connected-TV-Capabilities

Global State of Mobile

Mobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. Comscore’s 2020 “Global State of Mobile” presentation provides in-depth mobile insights on the global...
9% - ights/Presentations-and-Whitepapers/2020/Global-State-of-Mobile

State of Online Banking

comScore's Online Banking expert, Marc Trudeau, reviews the current State of Online Banking and presents valuable insight into the trends that are shaping ecommerce strategies going forward.
9% - ights/Presentations-and-Whitepapers/2009/State-of-Online-Banking-Webinar

Start Digging! Search Data is a Hidden Goldmine for Online Publishers

Paid and organic search can grow your advertising revenue by increasing the volume of highly-targeted consumer traffic. In addition, online search data is a valuable window into the minds of consumers. Knowing what consumers are searching for and how...
9% - ights/Presentations-and-Whitepapers/2009/Start-Digging!-Search-Data-is-a-Hidden-Goldmine-for-Online-Publishers

Creative Advertising Insights from comScore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective,...
9% - ights/Presentations-and-Whitepapers/2009/Creative-Advertising-Insights-from-comScore-Ad-Metrix

Field of Media Research Dreams

Primary research companies will discuss new directions they are taking in their product line. Hear the highlights of key new products in their portfolio and those in the works. Discover the process they go through to decide whether to invest in a new...
9% - ights/Presentations-and-Whitepapers/2010/Field-of-Media-Research-Dreams

Stay Ahead of the Curve: Insights into Online Display Advertising's 2009 Growth

According to comScore Ad Metrix, online display advertising spend grew to $2.7 Billion in Q1 2010, a substantial increase from spending in Q1 2009. What contributed to this increase? In this one hour webinar we share insights into factors behind display...
9% - ights/Presentations-and-Whitepapers/2010/Stay-Ahead-of-the-Curve-Insights-into-Online-Display-Advertising-s-2009-Growth