Mobile continues to represent a majority of the time spent online, which has impacted the way consumers watch videos, order food, and make payments. The 2020 landscape has seen major changes, including accelerated trends due to the COVID-19 pandemic, and an increased focus on consumer privacy choices.
Comscore’s 2020 “Global State of Mobile” presentation provides in-depth mobile insights on the global and U.S. market, including:
Comscore MobiLens Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends.
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Comscore Mobile Metrix® captures total mobile audience behavior on browsers and apps across smartphones and tablets.