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Influencers in the Making: Influencer Discovery Awaits
When Kristen Roupenian’s short story “Cat Person” was published in The New Yorker in December '17, it became an immediate sensation. According to Kristen, three days later…
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ights/Blog/Influencers-in-the-Making-Influencer-Discovery-Awaits
The Lovers and Haters
We recently ran a poll on social regarding how people feel about data and the results were a little surprising. Our CEO Tania Yuki had posed the question at the start of the week, What is Your Data Personality?
9% -
ights/Blog/The-Lovers-and-Haters
Comscore Research Uncovers Top Factors Driving Auto Industry Recovery
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, illuminates how the pandemic has impacted auto shopping behavior, as nearly 3 in 4 consumers who planned to purchase a new vehicle...
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ights/Press-Releases/2021/4/Comscore-Research-Uncovers-Top-Factors-Driving-Auto-Industry-Recovery
NFL and College Football Dominate in Detroit MI
It was all about football this week in the Detroit, MI market.
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ights/Blog/NFL-and-College-Football-Dominate-in-Detroit-MI
Comscore-Markets-Interactive-Map
Our Comscore Markets Interactive Map provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel...
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ights/Blog/Comscore-Markets-Interactive-Map
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD
With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
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ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD
PreSeason Football Continues Success in Phoenix AZ
It was all about sports on broadcast networks in Phoenix, AZ this week.
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ights/Blog/PreSeason-Football-Continues-Success-in-Phoenix-AZ
Football Fans are in Mid Season Form in Minneapolis St Paul MN
It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
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ights/Blog/Football-Fans-are-in-Mid-Season-Form-in-Minneapolis-St-Paul-MN
Generative AI Search
Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
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ights/Blog/Generative-AI-Search
Detroits Average Ratings Increase 23 Versus Prior Week
The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
9% -
ights/Blog/Detroits-Average-Ratings-Increase-23-Versus-Prior-Week
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