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Smartphone Shoppers Top 10 On Device Purchase Categories
Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
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ights/Infographics/Smartphone-Shoppers-Top-10-On-Device-Purchase-Categories
US Video Advertising as a Percentage of Total Online Video Consumption
According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant...
4% -
ights/Infographics/US-Video-Advertising-as-a-Percentage-of-Total-Online-Video-Consumption
Email Behavior Shifts in Asia Pacific
comScore recently published a blog post on consumers' changing email behaviors in the Asia Pacific region. Total minutes spent on web-based email throughout the region declined 10% in November 2010 versus November 2009. Within the region, markets showed...
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ights/Infographics/Email-Behavior-Shifts-in-Asia-Pacific
Share of Device Traffic in Argentina
In May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 12.9% of traffic. Other devices, which includes handheld...
4% -
ights/Infographics/Share-of-Device-Traffic-in-Argentina
Share of Device Traffic in Brazil
In May 2011, non-computer devices accounted for 0.6% of total web traffic in Brazil. Of this 0.6% of non-PC traffic, mobile devices accounted for 61.4% of web traffic, while tablets accounted for 33.4% of traffic. Other devices, which includes handheld...
4% -
ights/Infographics/Share-of-Device-Traffic-in-Brazil
Share of Device Traffic in Chile
In May 2011, non-computer devices accounted for 2.0% of total web traffic in Chile. Of this 2.0% of non-PC traffic, mobile devices accounted for 79.8% of web traffic, while tablets accounted for 13.5% of traffic. Other devices, which includes handheld...
4% -
ights/Infographics/Share-of-Device-Traffic-in-Chile
Hotmail and Gmail Appeal to Younger Demographic in Canada
The top 3 email properties in Canada show some interesting differences in audience composition by age. The majority of the online audience at Hotmail (21.0%) and Gmail (22.7%) fall in the 25-34 age bracket. However, more than 50 percent of the audience...
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ights/Infographics/Hotmail-and-Gmail-Appeal-to-Younger-Demographic-in-Canada
Infographic Search Dominates Traffic to Retail Destination Sites but Social is on the Rise in UK
Enders Analysis recently released their first UK consumer e-commerce trends report and included this infographic based on comScore data highlighting online retail behaviour. Online search engines like Google and Bing accounted for 36% of traffic to...
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ights/Infographics/Infographic-Search-Dominates-Traffic-to-Retail-Destination-Sites-but-Social-is-on-the-Rise-in-UK
Smartphones Surpass Feature Phones to Gain Traction Among Early Majority
2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving this milestone, joining the UK and Spain which passed...
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ights/Infographics/Smartphones-Surpass-Feature-Phones-to-Gain-Traction-Among-Early-Majority
UK Email Usage Shifting from Computer to Mobile
In the UK, nearly 30.6 million unique visitors accessed email sites like Windows Live Hotmail and Yahoo! Mail via their home or work computer during March 2012. Fixed internet email usage saw a rise of 1 percent over the past year by visitors but email...
4% -
ights/Infographics/UK-Email-Usage-Shifting-from-Computer-to-Mobile
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