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Smart TVs: Streaming’s Ultimate Catalyst
Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
15% -
ights/Blog/Smart-TVs-Streaming-s-Ultimate-Catalyst
The Recipe For A New Currency
In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Chris Wilson explains.
16% -
ights/Videos/Interview/The-Recipe-For-A-New-Currency
Comscore Reports First Quarter 2022 Results
Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended March 31, 2022.
16% -
ights/Press-Releases/2022/5/Comscore-Reports-First-Quarter-2022-Results
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences
With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting...
18% -
ights/Blog/Comscore-and-IRI-Partner-to-Reinvent-Contextual-Targeting-with-the-Launch-of-Predictive-Audiences
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
25% -
ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media
Comscore to Announce First Quarter 2022 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Tuesday, May 10th at 5:00 p.m. ET to discuss its financial results for the quarter ended March...
13% -
ights/Press-Releases/2022/4/Comscore-to-Announce-First-Quarter-2022-Financial-Results
Managing the Transition to a Multi-Currency Market
What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How...
10% -
ights/Videos/Interview/Managing-the-Transition-to-a-Multi-Currency-Market
Using Advanced Audiences to Drive Automotive Wins
How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
13% -
ights/Videos/Interview/Using-Advanced-Audiences-to-Drive-Automotive-Wins
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models
Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this setback mean for the future of Netflix and the other...
26% -
ights/Blog/What-Does-Netflix-Subscriber-Loss-Mean-for-Ad-Supported-Revenue-Models
L’Entertainment nel 2022
Lo facciamo rispondendo a domande del tipo: quale percentuale del pubblico digitale italiano visita i siti di intrattenimento in un dato mese? Come si confronta con altri Paesi? O con altre attività online? Quali sono i siti Web e le app di intrattenimento...
18% -
ights/Presentations-and-Whitepapers/2022/L-Entertainment-nel-2022
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