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How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?
Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
14% -
ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace
The Future of Everywhere: Creating a Common Audience Definition across Platforms
In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
12% -
ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform measurement solution".
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ights/Videos/Interview/Comscore-Everywhere-Befriends-Fragmentation-With-Cross-Screen-Measurement
Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
31% -
ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement
20 of the Top Trending Celebrities on Social Media in 2021
We all know that celebrities drive pop culture. When it comes to social media, they often have huge followings on their own pages, but also are mentioned by other celebrities, fans, and publications, shaping conversations and culture. We took a look at...
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ights/Blog/20-of-the-Top-Trending-Celebrities-on-Social-Media-in-2021
The lasting impact of Meme stocks
Social amplification through platforms such as Reddit (specifically WallStreetBets) fueled the ‘meme stock’ conversation with GameStop and AMC among another dozen stocks dominating the headlines. This influx of new retail investors led to unprecedented...
12% -
ights/Infographics/The-lasting-impact-of-Meme-stocks
Understanding the Importance of Virtual MVPDs
In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
23% -
ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs
Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
16% -
ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region
Comscore Response to the Log4j Vulnerability
As you may be aware, the Apache Software Foundation announced a critical vulnerability for a logging facility known as Log4j. Comscore wants you to know our customer and partner data has not been impacted by this vulnerability.
4% -
ights/Blog/Comscore-Response-to-the-Log4j-Vulnerability
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