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In this video interview with Beet TV's Robert Andrews, Comscore CEO Bill Livek talks about the launch of Comscore Everywhere, and the company's vision for "a true single-source unified cross-platform measurement solution."
Check out the interview on Advertising Transformation: What’s Next for Converged TV + Video, a Beet.TV Leadership Series presented by Mediaocean.
Comscore’s Campaign Ratings (CCR) allows you to access a holistic, de-duplicated view of campaigns – including impressions, reach, frequency and GRPs – across TV, CTV,...
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