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Building the Path Forward for the Future of Measurement

The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
16% - ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
16% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada

TikTok challenge: no parar de crecer

Hace unas pocas semanas TikTok anunciaba que este pasado verano había alcanzado 1 billón (americano) de usuarios activos mensuales globalmente. Está claro que la aplicación es todo un éxito, pero veamos cómo ha sido su evolución histórica en usuarios...
25% - ights/Blog/TikTok-challenge-no-parar-de-crecer

Best Times to Post on Social: Food and Grocery Brands

For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
10% - ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands

Comscore Announces Media & Technology Industry Veteran Jon Carpenter as Chief Financial Officer

Comscore today announced the appointment of Jon Carpenter as Chief Financial Officer. Carpenter, who will start November 29, 2021, joins Comscore as the company continues to capitalize on the transformational marketplace opportunities and executes on...
27% - ights/Press-Releases/2021/10/Comscore-Announces-Media-Technology-Industry-Veteran-Jon-Carpenter-as-Chief-Financial-Officer

Future Finders: The Future of Media Measurement with Bill Livek

In this interview at Advertising Week New York 2021, Comscore’s CEO & Executive Vice Chairman Bill Livek discusses how today’s viewership behaviors have signaled the need for a more modern cross-screen measurement approach, and outline the fundamental...
33% - ights/Videos/Interview/Future-Finders-The-Future-of-Media-Measurement-with-Bill-Livek

Building for the Future of Measurement, Today

Comscore’s Chief Commercial Officer Chris Wilson joined Mitch Oscar, USIM’s Director of Advanced TV strategy at Advertising Week New York 2021 to talk about how modern media measurement must evolve to account for the advancing TV and video landscape,...
10% - ights/Videos/Interview/Building-for-the-Future-of-Measurement-Today

Comscore Connected TV: Viewing Behaviour in the UK pt1

In the first instalment of Comscore Connected TV, we look at OTT viewing behaviour on TV screens in the UK and compare it with linear viewing behaviour. In most households, TV viewing follows a weekly pattern, with greater activity occurring during weekends....
22% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-pt1