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JamLoop Selects Comscore’s Demographic Audiences to Deliver Accurate, Scalable Targeting for OTT and Connected TV Campaigns

Comscore announced it is partnering with demand-side advertising platform JamLoop to solidify Comscore as the leading provider for age and gender audiences across CTV campaigns on the JamLoop platform.
13% - ights/Press-Releases/2021/10/JamLoop-Selects-Comscore-s-Demographic-Audiences-to-Deliver-Accurate-Scalable-Targeting-for-OTT-and-Connected-TV-Campaigns

Reach Gaming Audiences Through Predictive Audiences

In our most recent webinar, Comscore, the leader in audience activation/targeting, joined Spiketrap, the premier contextualization company powering audience intelligence, to help you understand how you can reach gaming audiences aligned to your campaign...
33% - ights/Presentations-and-Whitepapers/2021/Webinar-Reach-Gaming-Audiences-Through-Predictive-Audiences

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms...
17% - ights/Press-Releases/2021/10/Comscore-Signs-Exclusive-Agreement-with-Imaginuity-for-Local-TV-Measurement

Top Sports Content on Social Media: September 2021

With the start of the NFL season, the ongoing baseball season, a return to college sports, basketball preparing for the season opener, and more, there has been no shortage of sports content across social media in September. We took a look at what content...
19% - ights/Blog/Top-Sports-Content-on-Social-Media-September-2021

Brand Innovators Fall 2021 Media Buying Summit


9% - ights/Videos/Interview/Brand-Innovators-Fall-2021-Media-Buying-Summit

How fashionable is the e-commerce landscape for apparel

In this new blog post, we look at the e-commerce landscape for apparel in the EU5 region.
25% - ights/Blog/How-fashionable-is-the-e-commerce-landscape-for-apparel

Conectividad Movil El telefono movil la puerta de las Smart Homes

Según algunas estimaciones, actualmente estamos rodeados por más de 35 billones de dispositivos conectadosi y la mayoría de ellos están en nuestros hogares (Smart Home). La medición de billones de dispositivos tan heterogéneos y complejos tecnológicamente...
38% - ights/Blog/Conectividad-Movil-El-telefono-movil-la-puerta-de-las-Smart-Homes

Comscore to Present Annual State of Gaming Webinar Showcasing Latest Audience Trends

Comscore (NASDAQ: SCOR), a trusted partner to more than 1,000 local stations, 250 national networks, 50 station groups, and the world’s 10 largest advertising and media agencies, is excited to announce its annual State of Gaming Webinar is taking place...
13% - ights/Press-Releases/2021/9/Comscore-to-Present-Annual-State-of-Gaming-Webinar-Showcasing-Latest-Audience-Trends

Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
25% - ights/Blog/Fintech-and-traditional-banks-competition-or-symbiosis

Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
39% - ights/Blog/Gaming-Continues-Upward-Trajectory-Fueled-by-Mobile-Gaming-Apps