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Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach
Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
33% -
ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach
IAB State of Data Town Hall: Measurement
IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
4% -
ights/Videos/Interview/IAB-State-of-Data-Town-Hall-Measurement
Consumers are Embracing Buy Now Pay Later Providers
In recent years, shifts in e-commerce shopping trends and new industry players have revolutionized the concept of payment plans. How much have consumers embraced these "buy now, pay later" providers over the past year?
9% -
ights/Infographics/Consumers-are-Embracing-Buy-Now-Pay-Later-Providers
GSTV Turns to Comscore for DOOH Audience Measurement
Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
31% -
ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement
SQAD Integrates Comscore Television Currency into MediaCosts
Comscore, in partnership with SQAD LLC., today announced an expansion of the MediaCosts platform to integrate Comscore’s national and local measurement information into SQAD’s ad cost research data.
26% -
ights/Press-Releases/2021/7/SQAD-Integrates-Comscore-Television-Currency-into-MediaCosts
Comscore Box Office Figures Show Nearly 90 of Movie Theaters Are Now Open Worldwide
The latest box office figures from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, demonstrate another key milestone for the movies industry, as nearly 90% of movie theater locations are now...
16% -
ights/Press-Releases/2021/7/Comscore-Box-Office-Figures-Show-Nearly-90-of-Movie-Theaters-Are-Now-Open-Worldwide
Comscore launches Plan Metrix Multi-Platform in India
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour...
24% -
ights/Press-Releases/2021/7/Comscore-launches-Plan-Metrix-Multi-Platform-in-India
Brian McLoughlin to Lead Publicis Domestic Commercial Relationship
Comscore is excited to announce it has added Brian McLoughlin to lead Comscore’s commercial relationship with Publicis Groupe.
13% -
ights/Press-Releases/2021/7/Brian-McLoughlin-to-Lead-Publicis-Domestic-Commercial-Relationship
Sports TV it s always the season part 2
In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences? Let’s look at the example of Football and Rugby....
15% -
ights/Blog/Sports-TV-it-s-always-the-season-part-2
Comscore and the Role of Privacy: Context and History of Online Measurement
The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much of the coverage fails to provide the context and history...
4% -
ights/Presentations-and-Whitepapers/2021/Comscore-and-the-Role-of-Privacy-Context-and-History-of-Online-Measurement
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