Search for "company with 75M monthly users app NYSE 2015" returned 5463 matches

Next Generation of Outcome-Based Measurement

New offering marks first go-to-market milestone under companies’ expanded partnership to develop new and innovative services for advertising ecosystem
34% - ights/Press-Releases/2020/10/Next-Generation-of-Outcome-Based-Measurement

comScore and 1871 Announce Partnership to Help Accelerate Chicago Area Startups

As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new comScore initiative aimed at helping accelerate the growth of Chicago startup companies. comScore is partnering with 1871, a 50,000-square-foot collaborative...
34% - ights/Blog/comScore-and-1871-Announce-Partnership-to-Help-Accelerate-Chicago-Area-Startups

Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Linear TV Campaigns

Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offline behaviors.
34% - ights/Videos/Interview/Unlocking-New-Insights-Tying-Cross-Channel-Consumer-Behavior-Directly-to-Linear-TV-Campaigns

In EU5 WhatsApp’s Audience Grew 934 Percent since June 2010

With the rising adoption of smartphones, instant messaging services on mobile phones grew in popularity and now reaches 15.7% of the mobile audience in the EU5 region (France, Germany, Italy, Spain, UK).
34% - ights/Infographics/In-EU5-WhatsApp-s-Audience-Grew-934-Percent-since-June-2010

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the...
34% - ights/Blog/7-Out-of-10-iPhone-and-Android-Users-are-Loyal-to-Their-Platform-on-Tablet

7 of 10 Indian Web Users Watch Online Video in a Month

comScore today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video...
34% - ights/Press-Releases/2011/3/7-of-10-Indian-Web-Users-Watch-Online-Video-in-a-Month

Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to Thomas Beckett, the Archbishop of Canterbury: “Who will...
34% - ights/Blog/Who-Will-Rid-Us-of-this-Meddlesome-Click

comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application...
34% - ights/Press-Releases/2017/6/comScore-and-CTR-Announce-Expanded-Multi-Platform-and-Mobile-Measurement-in-China

comScore Launches Mobile Measurement in Japan

comScore today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan. MobiLens offers insights into consumers’ mobile behaviors, user demographics and device capabilities, to provide a comprehensive picture...
34% - ights/Press-Releases/2010/9/comScore-Launches-Mobile-Measurement-in-Japan

Respecting Privacy in Online Measurement: Comscores Vision

Amidst a greater consumer awareness of ad-tech's use of personal information, major players in the online advertising ecosystem have been adopting increasingly privacy-centric solutions. But what exactly does online advertising look like in a world where...
34% - ights/Blog/Respecting-Privacy-in-Online-Measurement-Comscores-Vision