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Comscore Privacy Counsel Appointed Deputy Regional President of Hispanic National Bar Associations New York Region

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore, has been appointed Deputy Regional President of the New York...
15% - ights/Press-Releases/2020/10/Comscore-Privacy-Counsel-Appointed-Deputy-Regional-President-of-Hispanic-National-Bar-Associations-New-York-Region

Predictive Audiences for CTV

In Comscore's webinar with Mediatel we talked all about predictive activation for connected TV.
12% - ights/Presentations-and-Whitepapers/2020/Predictive-Audiences-for-CTV

Comscore Finds Indications of Automotive Industry Rebound as Shoppers Adapt During the COVID-19 Pandemic

In response to the COVID-19 pandemic, consumer vehicle shopping habits have shifted. While online new vehicle shopper interest has rebounded from its lowest point during the pandemic, new vehicle sales have been slower to recover. That’s according to...
23% - ights/Press-Releases/2020/10/Comscore-Finds-Indications-of-Automotive-Industry-Rebound-as-Shoppers-Adapt-During-the-COVID-19-Pandemic

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic


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How US Auto Shoppers are Adapting in the Age of Covid

While the early pandemic months dealt a blow to auto sales industry-wide in the U.S., online shopper interest in the new vehicle market has clawed back from double digit year-over-year (YOY) losses in the spring of this year to just a few percentage points...
33% - ights/Blog/How-US-Auto-Shoppers-are-Adapting-in-the-Age-of-Covid

Comscore Privacy Counsel to Participate in Defense Research Institute Panel on Data and Cybersecurity

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce Alyra Liriano, Counsel, Privacy and Compliance, Comscore, will speak on the Defense Research Institute’s (DRI) Young Lawyers...
11% - ights/Press-Releases/2020/10/Comscore-Privacy-Counsel-to-Participate-in-Defense-Research-Institute-Panel-on-Data-and-Cybersecurity

Comscore Television Currency Continues to Expand with Agencies

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues...
21% - ights/Press-Releases/2020/10/Comscore-Television-Currency-Continues-to-Expand-with-Agencies

Comscore Snapshots: online health in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore,...
30% - ights/Blog/Comscore-Snapshots-online-health-in-the-Asia-Pacific-region

The Future of Measurement for Branded Content

Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
11% - ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-for-Branded-Content

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
21% - ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior