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Comscore and Hive Analyze Marketers Game Plans for Connecting with their Audiences in Super Bowl LV
For the first time, Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI solutions, to analyze marketing within and around TV advertising’s...
10% -
ights/Press-Releases/2021/2/Comscore-and-Hive-Analyze-Marketers-Game-Plans-for-Connecting-with-their-Audiences-in-Super-Bowl-LV
El desempeño de los medios de América Latina frente al paro deportivo durante el año 2020
En este libro blanco, Comscore hace un profundo análisis de la categoría de deportes online en América Latina para identificar los puntos clave del sector, cómo han cambiado los latinoamericanos en la forma en que se relacionan con los medios deportivos...
26% -
ights/Presentations-and-Whitepapers/2021/El-desempeno-de-los-medios-de-America-Latina-frente-al-paro-deportivo-durante-el-ano-2020
Carol Hinnant to Speak at CCTA Winter Board Meeting
Comscore today announced that Carol Hinnant, Chief Revenue Officer, Comscore, will be featured as a panelist at The California Cable and Telecommunications Association’s (CCTA) 2021 Winter Board Meeting. Hinnant will join other industry leaders for a...
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ights/Press-Releases/2021/2/Carol-Hinnant-to-Speak-at-CCTA-Winter-Board-Meeting
Comscore Reports TV Viewing Engagement for Week Ending January 24 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
39% -
ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021
Comscore Brings Cookie-Free Connected TV CTV Audience Targeting to Europe with Predictive Audiences
Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry’s first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly...
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ights/Press-Releases/2021/2/Comscore-Brings-Cookie-Free-Connected-TV-CTV-Audience-Targeting-to-Europe-with-Predictive-Audiences
Comscore brings cookie-free connected TV CTV audience targeting
Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
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fts/Comscore-brings-cookie-free-connected-TV-CTV-audience-targeting
The State of Social 2020 Fact Pack
As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
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ights/Presentations-and-Whitepapers/2021/The-State-of-Social-2020-Fact-Pack
Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers turned to online food delivery services amid the COVID-19...
10% -
ights/Press-Releases/2021/2/Comscore-Finds-Online-Food-Delivery-Surge-Driving-Growth-in-Digital-Payment-Usage
Brand Innovators' TV & Cross-Screen Measurement
As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
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ights/Videos/Interview/Brand-Innovators-TV-Cross-Screen-Measurement
Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
5% -
ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit
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