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6 Key insights on digital consumption trends across the Asia Pacific Region

The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behavior. The APAC Client Insights team at Comscore has analysed the most recent data and here are some updates on the shifting digital consumption...
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Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As expected, U.S. consumers migrated to online retail in the face of COVID-19 for their holiday shopping this year. Overall, visitation to retail websites during the week of Thanksgiving (Monday, Nov. 23 through Sunday, Nov. 29) was up 22 percent vs....
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Comscore Finds Consumers PreThanksgiving Interest in Online Retail Overshadowed Black Friday

Amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. consumers are flocking to online retail for their holiday shopping...
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Comscore Renews Agreement with TEGNA Inc

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc. (NYSE: TGNA), a local news leader with 64 stations in 51 markets. Under the terms of the agreement,...
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As millions stay home home furnishing sites see record spend and visitation

As millions of consumers are buying new homes and renovating their current homes during the COVID-19 pandemic, the retail home furnishings category has seen tremendous growth in both site traffic and spend.
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Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling

With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site visitation and spending in the home goods category reached record...
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Local TV Shines As Viewers Seek Pandemic News


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Live Digital Talks: El Caso Renault


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Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households....
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El Buen Fin aumenta un 60% su impacto en redes sociales

¿Qué resultados tuvo El Buen Fin este año, en un contexto tan atípico? Desde el punto de vista de los anunciantes y las estrategias digitales, la respuesta parece rotunda: se trató de un verdadero éxito.
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