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Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
10% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform

Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
10% - ights/Blog/Currency-for-How-Media-Actually-Works-Today

Explorando el Universo Gaming en Colombia: Marcas, Gamers y Estrategias Publicitarias

Comscore en colaboración con IAB Colombia y junto a los patrocinadores Adsmovil y Dentsu, desvela los hallazgos de su primer estudio sobre Gaming Advertising en Colombia y América Latina. Este exhaustivo análisis profundiza en las preferencias de los...
92% - ights/Events-and-Webinars/Webinar/2025/Explorando-el-Universo-Gaming-en-Colombia

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
10% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Fall Audience Guide

Spice up your strategy this season with our Fall Audience Guide.
5% - ights/Presentations-and-Whitepapers/2025/Fall-Audience-Guide

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
5% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences

Desayuno con Datos "Conectando con las audiencias digitales"

Te invitamos a nuestro Desayuno con Datos "Conectando con las audiencias digitales". Un encuentro exclusivo por y para la industria, en el que líderes y expertos del sector de medios y publicidad abordarán los desafíos y oportunidades que presenta la...
92% - fts/Desayuno-con-DatosX

Fast Facts Os Dados por tras do Show de Lady Gaga em Copacabana

A segunda edição do 'Todo Mundo no Rio' levou milhões de brasileiros à praia de Copacabana e movimentou as redes sociais, marcas e influenciadores.
18% - ights/Infographics/Fast-Facts-Lady-Gaga-en-TodoMundoNoRio

Consumer AI Tool Usage

Consumer AI Tool Usage - Top 5 Entities
5% - ights/Rankings/Consumer-AI-Tool-Usage

Comscore Reports First Quarter 2025 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2025.
10% - ights/Press-Releases/2025/5/Comscore-Reports-First-Quarter-2025-Results