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Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailers?

Each year it seems that free shipping deals become more and more prevalent as we enter the holiday season. Perhaps stoked by the furious competition of Cyber Monday, it seems that for many retailers offering free shipping is essentially the price of entry...
42% - ights/Blog/Free-Shipping-this-Holiday-Season-Margin-Eater-or-Opportunity-for-Retailers

Visitation to March Madness Sites

March Madness Draws Millions to the Web for Scores, Coverage, and Live Broadcasts of NCAA Tournament
42% - ights/Press-Releases/2006/03/Visitation-to-March-Madness-Sites

Brand Safety Another Case for Increased Trust Transparency in Digital Advertising

comScore is working closely with industry partners to foster greater trust and transparency. We recently announced that we are working with YouTube on brand safety to give advertisers greater visibility into the content against which their ads are running....
42% - ights/Blog/Brand-Safety-Another-Case-for-Increased-Trust-Transparency-in-Digital-Advertising

When Will Consumer Spending Start to Grow Again?

I appeared on CNBC Squawk Box this morning discussing trends in consumer spending. In the comScore e-commerce data we are essentially measuring disposable income spending and the trends provide a lot of insight into the strength of the consumer economy....
42% - ights/Blog/When-Will-Consumer-Spending-Start-to-Grow-Again

The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, comScore VP Advertising Effectiveness reviews current challenges and what steps publishers can take today to not...
42% - ights/Presentations-and-Whitepapers/2015/The-Value-of-Trust-in-Programmatic

5 Interesting Facts About Millennials Mobile App Usage from The 2017 US Mobile App Report

We just released our 2017 U.S. Mobile App Report, and of the many new and interesting findings contained in the report, what jumped out to me was how much Millennials drive the market. They’re the most engaged, adept and opinionated app users of any demographic,...
42% - ights/Blog/5-Interesting-Facts-About-Millennials-Mobile-App-Usage-from-The-2017-US-Mobile-App-Report

Free Shipping for the 2010 Holiday Season

Each year for the past few years, leading online retailers Amazon and Walmart have competed for e-commerce supremacy during the holiday season. Though Amazon remains the undisputed leader in the space, Walmart has improved its position in the market through...
42% - ights/Blog/Free-Shipping-for-the-2010-Holiday-Season

comScore Introduces YouTube Partner Reporting in Video Metrix

comScore is excited to release a significant enhancement to our Video Metrix product with the introduction of YouTube Partner reporting. This new capability allows comScore to report on the video-viewing audiences cultivated by specific partners within...
42% - ights/Blog/comScore-Introduces-YouTube-Partner-Reporting-in-Video-Metrix

Leverage Comscores Next Gen Brand Safety and Suitability Protections

The year 2020 has been anything but uneventful. A global pandemic and a monumental US presidential election have turned the world on its head and now, on top of everything else, brands need to prepare for what will likely be one of the weirdest holiday...
42% - ights/Blog/Leverage-Comscores-Next-Gen-Brand-Safety-and-Suitability-Protections

Understanding and Impacting the Consumer Journey with TripAdvisor

Strategic and cost-efficient TV advertising with BMG
42% - fts/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor