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comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
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Viewability and In-Target Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing...
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Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile,...
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Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
40% - ights/Press-Releases/2011/10/Major-Advertising-Effectiveness-Research-Project-in-the-UK

comScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage...
40% - ights/Press-Releases/2013/4/comScore-Subscriber-Analytix-Offers-New-Capabilities-to-Help-Mobile-Operators-Improve-Customer-Care-and-Marketing-Strategies

Mobile Mapping and Direction Services Post Strong Increases Across Europe


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When Mobile Web Dominates Apps in an AppDominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend...
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What does the Louis CK Experiment Mean for the Future of Digital Content Distribution?

Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the...
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Too Good To Go Salva comida ayuda al planeta

El éxito de la aplicación móvil que le ha declarado la guerra al desperdicio de alimentos durante el 2020. Too Good To Go es un ejemplo del avance del movimiento #Lacomidanosetira que se extiende con fuerza por todo el mundo, donde la meta es combatir...
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Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various...
39% - ights/Blog/Inside-A-Botnet-Athena-and-Ad-Fraud