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2023 FIFA Womens World Cup 2023 on Social Media

On August 20th, the 2023 FIFA Women’s World Cup came to a thrilling conclusion. This year’s tournament set new standards versus previous years’, while packed stadiums and a surge in digital presence on social media platforms indicate a booming interest...
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The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
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Quick Guide to the 2023 FIFA Womens World Cup

Another FIFA Women’s World Cup has come and gone, and Spain was crowned World Champion. While the winner has been decided, there is still a wealth of data to learn from on how audiences engaged around the tournament.
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Summer Box office revival on the path to a $4 billion milestone

As Labor Day approaches, the U.S. Box Office is close to reaching a key milestone: the $4 billion domestic benchmark for the summer season. This target brings the box office closer to pre-pandemic levels and builds strongly on the recovery recorded in...
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Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en España
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Gender Equality Measurement in Digital Planning

GEM® Audiences, an industry-first digital planning audience insight tool from Comscore in collaboration with the ANA SeeHer project, provides brands with new tools for responsible media.
16% - ights/Presentations-and-Whitepapers/2023/Gender-Equality-Measurement-in-Digital-Planning

Gender Equality Measurement for digital platforms

SeeHer, in partnership with Comscore, unveils industry-first “Gender Equality Measurement“ for digital platforms at ANA Data, Analytics And Measurement Conference
16% - ights/Press-Releases/2023/8/Gender-Equality-Measurement-for-digital-platforms

Washington DC Welcomes Back PreSeason Football

As D.C. residents welcome the NFL back for the 2023 season, it was NFL Preseason Football on WRC (NBC) that earned the top spot amongst broadcast series, and an impressive average live household rating of 10.7.
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What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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Havas - Comscore Trainings


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