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'La Velada del Año 3': Un fenómeno global que rompe récords en el mundo del streaming

El sábado 1 de julio de 2023, tuvo lugar el evento más destacado del mundo del streaming. Ibai Llanos, el reconocido influencer y presentador español, organizó 'La Velada del Año 3', un emocionante encuentro que reunió a varios streamers, youtubers, artistas...
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How the Womens World Cup Scores Big

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
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Its All About MLB Baseball in Cleveland OH

It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.
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The Prime Day Effect

Prime Day has become a global retail touchpoint.
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Targeting Gen Z in the UK market

Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights...
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Tournoi de Wimbledon 2023

Get ready for an exhilarating journey through Wimbledon! Join us as we bring you the latest updates and behind-the-scenes action from the most prestigious tennis tournament.
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Gen Z: ¿Cómo captar su atención y maximizar el impacto publicitario?

La Generación Z es un colectivo que destaca por su destreza en el uso de las redes sociales. Sin embargo, no todas las plataformas son iguales y puede ser complicado entender su consumo debido a las nuevas tendencias emergentes. Esta generación será la...
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2023 NBA Finals Local National TV Recap

Another year of the NBA Finals has come and gone, and for the first time in basketball history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history books though, as the series garnered strong ratings...
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Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en $country.
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AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
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