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Blasting News selects comScore to protect advertisers from invalid traffic

Blasting News, one of the largest global social news publishers, today announced that they have selected comScore validated Campaign Essentials™ (vCE®) to identify and remove fraudulent traffic in order to give Blasting News clients increased confidence...
56% - ights/Press-Releases/2017/2/Blasting-News-selects-comScore-to-protect-advertisers-from-invalid-traffic

2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
56% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities...
56% - ights/Blog/Measuring-What-Matters-in-Social-Media

comScore Labs Discovers Placement Laundering Attack in SafeFrame

Today, comScore (NASDAQ: SCOR) announced that comScore Labs has discovered a sophisticated new form of placement laundering that that has been used to generate considerable amounts of invalid traffic to take advantage of advertisers over the past year....
56% - ights/Press-Releases/2016/4/comScore-Labs-Discovers-Placement-Laundering-Attack-in-SafeFrame

Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
56% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

BeReal who are these friends

No filters, no editing, no special effects, and a notable 2340% unique visitor growth in 6 months to September 2022 in the UK. BeReal, the mobile app designed to share moments in your life with friends without filters, is gaining traction, particularly...
56% - ights/Infographics/BeReal-who-are-these-friends

Oracle Data Cloud Names Comscore to Premier Data Provider Program

As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to identify and activate high-quality, relevant and unique datasets within today’s crowded programmatic...
55% - ights/Blog/Oracle-Data-Cloud-Names-Comscore-to-Premier-Data-Provider-Program

AppNexus Joins comScore Industry Trust

As of today, comScore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms – are available to AppNexus customers in the...
55% - ights/Blog/AppNexus-Joins-comScore-Industry-Trust

comScore Announces Its Bid Ratings Solution is Now Live

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that its pre-bid technology solution, Bid Ratings™, is now live in eight leading programmatic buying platforms, including AppNexus, Centro, Netmining, RhythmOne,...
55% - ights/Press-Releases/2015/10/comScore-Announces-Its-Bid-Ratings-Solution-is-Now-Live

comScore Digital Analytix Announces Partnership with Lotame

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and...
55% - ights/Press-Releases/2014/12/comScore-Digital-Analytix-Announces-Partnership-with-Lotame