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Comscore Reports Second Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2020.
32% - ights/Press-Releases/2020/8/Comscore-Reports-Second-Quarter-2020-Results

News Press Gazette Signs as First TV Station Group to Pilot Local News Intelligence Service

comScore today announced that News-Press & Gazette Company (NPG) will be the pioneering TV station group to pilot Local News Intelligence, a new data analysis service launched in partnership between Transform, Inc. and comScore. By leveraging comScore...
32% - ights/Press-Releases/2018/4/News-Press-Gazette-Signs-as-First-TV-Station-Group-to-Pilot-Local-News-Intelligence-Service

How to Avoid the Creep Factor with IoT Technology

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and...
32% - ights/Blog/How-to-Avoid-the-Creep-Factor-with-IoT-Technology

comScore Announces Changes to comScore Canada Leadership Team

Bryan Segal to head comScore Canada effective January 1, 2019; Brent Bernie to step down after 18 years in the media measurement business
32% - ights/Press-Releases/2018/9/comScore-Announces-Changes-to-comScore-Canada-Leadership-Team

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
32% - ights/Blog/Television-and-Cross-Platform-Personification

comScore Announces US Launch of validated Media Essentials

comScore Announces U.S. Launch of validated Media Essentials™ (vME™) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue
32% - ights/Press-Releases/2013/11/comScore-Announces-US-Launch-of-validated-Media-Essentials

CCPA And Effective Marketing Are Not Mutually Exclusive

Rachel Gantz on how to successfully reach consumers in a time of growing privacy awareness.
32% - ights/Blog/CCPA-And-Effective-Marketing-Are-Not-Mutually-Exclusive

comScore Announces Canada Launch of Video Metrix Multi-Platform

comScore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when...
32% - ights/Press-Releases/2017/6/comScore-Announces-Canada-Launch-of-Video-Metrix-Multi-Platform

Comscore Joins with Leading Ad Platforms to Help Media Buyers Better Reach Connected TV Audiences

Comscore joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
32% - ights/Press-Releases/2019/9/Comscore-Joins-with-Leading-Ad-Platforms-to-Help-Media-Buyers-Better-Reach-Connected-TV-Audiences

Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
32% - ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe