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comScore Products Certified in Europe by ABC and OJD

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that solutions across its audience measurement, mobile and advertising effectiveness product suites have been certified in Europe by leading industry associations,...
32% - ights/Press-Releases/2012/8/comScore-Products-Certified-in-Europe-by-ABC-and-OJD

ABC Grants Continued Certification to comScore for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its desktop display viewability measurement in validated Campaign Essentials™ (vCE®). The ABC Viewability certificate helps the industry to better understand...
32% - ights/Press-Releases/2017/1/ABC-Grants-Continued-Certification-to-comScore-for-Online-Ad-Viewability

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
32% - ights/Blog/Predictive-Audiences-for-Connected-TV

Growing Number of Agencies Continue to Choose comScore as Local TV Currency in 2017

comScore today announced that a growing number of regional and local advertising agencies are continuing to choose comScore for their local TV currency, with 84 regional and local agencies signing new or expanded agreements in 2017 to use comScore’s local...
32% - ights/Press-Releases/2017/12/Growing-Number-of-Agencies-Continue-to-Choose-comScore-as-Local-TV-Currency-in-2017

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million US Homes

comScore today announced it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring...
32% - ights/Press-Releases/2018/2/comScore-Grows-TV-Measurement-Footprint-to-More-Than-69-Million-TVs-in-Over-31-Million-US-Homes

BIA Kelsey and comScore Partner to Provide an Integrated Full View into Local Television Markets

BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending data and forecasts.
32% - ights/Press-Releases/2017/4/BIA-Kelsey-and-comScore-Partner-to-Provide-an-Integrated-Full-View-into-Local-Television-Markets

Online Videos Now Reach More Mature Audiences

Advertisers Take Note: Internet Streaming Video Now Reaches More Mature Audiences
32% - ights/Press-Releases/2005/12/Online-Videos-Now-Reach-More-Mature-Audiences

La Velada del Ano V

Con un pico histórico de 9,1 millones de espectadores simultáneos en Twitch y 80.000 entradas agotadas1 en el Estadio de La Cartuja (Sevilla), ‘La Velada del Año V’ del streamer Ibai Llanos, batió récords tanto en el ámbito digital como presencial, convirtiéndose...
32% - ights/Blog/La-Velada-del-Ano-V

Theres a 20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.
32% - ights/Blog/Theres-a-20-Billion-Pot-of-Gold-at-the-End-of-the-Mobile-Advertising-Rainbow

comScore Introduces New MMX Data Exploration and Visualization Tool

comScore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe can now create customized analyses, reports and visualizations...
32% - ights/Press-Releases/2017/7/comScore-Introduces-New-MMX-Data-Exploration-and-Visualization-Tool