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comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s...
32% - ights/Press-Releases/2013/2/comScore-Brings-Big-Data-to-Mobile-and-Multi-Platform-Media-Analytics

Online shoppers Demand More As E-commerce Spending Increases

comScore, Inc., a leader in measuring the digital world, and UPS Canada today released the results of the UPS Pulse of the Online Shopper Study™: A Customer Experience Study, which contains key consumer insights into elements of the online shopping experience...
32% - ights/online_shopping/Online-shoppers-Demand-More-As-E-commerce-Spending-Increases

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
32% - ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters

comScore Signs Expansion Agreement with Turner

comScore today announced an agreement with Turner, expanding its existing relationship to include linear TV ratings measurement and comScore’s Advanced Audiences™ segmentation. Turner already subscribes to comScore’s video on demand and core digital Media...
32% - ights/Press-Releases/2018/1/comScore-Signs-Expansion-Agreement-with-Turner

comScore Appoints Jonah Ken Tan as Vice President, Southeast Asia

Singapore, 10 October 2016 – comScore, Inc. (NASDAQ: SCOR) today announced that Jonah Ken Tan has been appointed as Vice President, Southeast Asia, effective immediately. Based in Singapore and reporting to Joe Nguyen, comScore Senior Vice President,...
32% - ights/Press-Releases/2016/10/comScore-Appoints-Jonah-Ken-Tan-as-Vice-President-Southeast-Asia

How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us, or a...
32% - ights/Blog/How-Search-is-Helping-Quora-Break-Through-to-the-Mass-Market

comScore validated Campaign Essentials™ (vCE) Gets Global Adoption from Several of World’s Leading Brands

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that several global brands across multiple continents are using comScore validated Campaign Essentials™ (vCE) for measurement of their online ad campaigns. The respective...
32% - ights/Press-Releases/2012/4/comScore-validated-Campaign-Essentials-vCE-Gets-Global-Adoption-from-Several-of-World-s-Leading-Brands

In-View and In-Target Campaign Benchmarks Reveal Variability in Delivery across Europe

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.
32% - ights/Blog/In-View-and-In-Target-Campaign-Benchmarks-Reveal-Variability-in-Delivery-across-Europe

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
32% - ights/Blog/Multi-Platform-Media-Usage-is-Not-a-Zero-Sum-Game

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
32% - ights/Press-Releases/2017/4/comScore-Expands-Relationship-with-Facebook-to-Increase-Trust-and-Transparency-in-Digital-Advertising