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comScore Secures Expansion Agreement with Cordillera Communication

comScore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky., KATC (ABC) in Lafayette, La. and KOAA (NBC) in Colorado Springs,...
32% - ights/Press-Releases/2018/1/comScore-Secures-Expansion-Agreement-with-Cordillera-Communication

comScore Launches New Audience Segments to Help Advertisers Reach Valuable OTT Viewers

comScore today announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore’s...
32% - ights/Press-Releases/2018/2/comScore-Launches-New-Audience-Segments-to-Help-Advertisers-Reach-Valuable-OTT-Viewers

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice
32% - ights/Press-Releases/2014/3/GroupM-Italy-Selects-comScore-as-its-Digital-Ad-and-Audience-Delivery-Validation-Partner-of-Choice

comScore Signs 700th Station to Its Local Television Service

comScore today announced it has signed a local TV measurement agreement with WSLS, Roanoke, VA, owned by Graham Media Group. The signing marks a major milestone for comScore, with WSLS being the 700th station subscribing to comScore’s local TV ratings...
32% - ights/Press-Releases/2017/3/comScore-Signs-700th-Station-to-Its-Local-Television-Service

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on the company’s proprietary Total Home Panel – a breakthrough...
32% - ights/Press-Releases/2017/5/comScore-Introduces-Breakthrough-Service-to-Measure-Over-The-Top-OTT-Content-Viewing-on-TV-Screens

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
32% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

VivaKi Nerve Center and comScore Develop Custom Partnership

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this...
32% - ights/Press-Releases/2012/8/VivaKi-Nerve-Center-and-comScore-Develop-Custom-Partnership

Crackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative

Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s...
32% - ights/Press-Releases/2013/3/Crackle-Partners-with-comScore-for-Ground-Breaking-Multi-Platform-Video-Everywhere-Audience-Measurement-Initiative

Top 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review

Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy),...
32% - ights/Blog/Top-10-Mobile-Trends-of-2010-Highlights-from-comScore-s-Mobile-Year-in-Review

FreakOut Leverages comScore validated Campaign Essentials

FreakOut, Inc., a leader in Demand-Side Platform (DSP), and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the integration of comScore’s validated Campaign Essentials (vCE), a holistic ad and audience delivery...
32% - ights/Press-Releases/2014/8/FreakOut-Leverages-comScore-validated-Campaign-Essentials