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Staying Ahead of Invalid Traffic in Digital Audience Measurement

Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, link and search spam. In comScore’s business of measuring...
28% - ights/Blog/Staying-Ahead-of-Invalid-Traffic-in-Digital-Audience-Measurement

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
28% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

Mobile Shopping Goes Mainstream

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 percent of smartphone owners have used...
28% - ights/Press-Releases/2011/12/Mobile-Shopping-Goes-Mainstream

DIY U.S. Online Tax Prep Filings Up 11 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the Online Tax Preparation segment for the tax season ending April 18, 2012, which showed that the volume of tax returns or units filed online grew 11...
28% - ights/Press-Releases/2012/5/DIY-U.S.-Online-Tax-Prep-Filings-Up-11-Percent-vs.-Year-Ago

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
28% - ights/Blog/Harry-Potter-Preorders-Top-1-Million-Shows-Strong-Popularity-Among-Adults

Omniture and comScore Announce Strategic Partner Relationship

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
28% - ights/Press-Releases/2009/9/Omniture-and-comScore-Announce-Strategic-Partner-Relationship

Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
27% - fts/Halloween-2021-on-Social-Top-Content-and-Key-Takeaways

comScore/dunnhumbyUSA Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales of Consumer Packaged Goods Brands

comScore in partnership with dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, today released the results of an early series of studies it has conducted into the effectiveness of online advertising...
27% - ights/Press-Releases/2009/8/comScore-dunnhumbyUSA-Research-Shows-Online-Advertising-on-Par-with-TV-Advertising-in-Growing-Retail-Sales-of-Consumer-Packaged-Goods-Brands

Top US Websites

Holiday-Related Content Drove December Web Activity, According to comScore Media Metrix Top 50 Online Property Ranking
27% - ights/Press-Releases/2006/01/Top-US-Websites

Top 50 Web Sites

Automakers Shift Web Traffic Into High Gear in June
27% - ights/Press-Releases/2005/07/Top-50-Web-Sites