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Five Strategies for Effectively Marketing to the MultiPlatform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
24% - ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority

Top 50 US Websites

Official FIFA World Cup Web Site Attracts Millions of Viewers And Billions of Page Views from Around the World in June
24% - ights/Press-Releases/2006/07/Top-50-US-Websites

Which Global Content Categories are Mobile First

Mobile devices account for around 7 of every 10 digital minutes in the 14 markets analysed, but smartphone and tablet share within particular content categories exhibits variances that advertisers and content owners can benefit from understanding.
24% - ights/Blog/Which-Global-Content-Categories-are-Mobile-First

Average Internet User in Singapore Spent 10 Hours Viewing Online Video

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report found that 87 percent of Singapore’s...
24% - ights/Press-Releases/2010/6/Average-Internet-User-in-Singapore-Spent-10-Hours-Viewing-Online-Video

The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
24% - ights/Blog/The-Internet-is-a-Gamechanger-in-the-2008-Presidential-Race

Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
24% - ights/Presentations-and-Whitepapers/2024/Social-Incremental-Una-mirada-completa-a-la-medicion-de-personas-en-el-ecosistema-digital-Argentino

Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
24% - e-Studies/Crafting-Gamer-Audiences-with-Comscore-s-Plan-Metrix

comScore and Rentrak to Merge

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
24% - ights/Press-Releases/2015/9/comScore-and-Rentrak-to-Merge

Analysis of Internet Auto Insurance Purchasing Behavior

Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been implemented widely as of yet is an analysis of customer...
23% - ights/Presentations-and-Whitepapers/2011/Internet-Auto-Insurance-Purchasing-Behavior

So What if Only 1% of Facebook Fans 'Engage'?

At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media.
23% - ights/Blog/So-What-if-Only-1-of-Facebook-Fans-Engage