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Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
9% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

Comscore Named As A Best Place To Work

Comscore today announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry.
9% - ights/Press-Releases/2022/6/Comscore-Named-As-A-Best-Place-To-Work

3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.
9% - ights/Blog/3-Reasons-to-Use-Influencer-Marketing

Comscore Announces CEO Appointment

Comscore, Inc. announced today that Jon Carpenter, who has served as the company’s chief financial officer since November 2021, has been appointed by Comscore’s board of directors as chief executive officer, effective today.
9% - ights/Press-Releases/2022/7/Comscore-Announces-CEO-Appointment

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 million actions in January

The concept that ideas travel faster when group members are "highly connected to one another" is very compelling, specifically around the #TimesUp movement because so much of the movement was shared by celebrities.
9% - ights/Blog/From-the-Golden-Globes-to-the-Grammys-TimesUp-campaign-drives-over-101-million-actions-in-January

Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa

At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality. In a fireside chat with Comscore...
9% - ights/Videos/Presentation/Fireside-chat-with-Modelez-International-s-Cristina-Chiesa

Industry trends and Consumer Engagement Panel

Leading brands come together to discuss the latest trends in consumer engagement including upcoming changes that will impact them, like navigating the data landscape in a cookie-less world.
9% - ights/Videos/Presentation/Industry-trends-and-Consumer-Engagement-Panel

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
9% - ights/Videos/Presentation/The-Future-of-OTT-Panel

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
9% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
9% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV