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Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic


9% - ights/Blog/Streaming-TV-Shows-Surged-on-Social-This-Summer-Amidst-Coronavirus-Pandemic

Becoming "Essential"​ Post-Covid

We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
9% - ights/Blog/Becoming-Essential-Post-Covid

What's The Open Rate Of Your Social Content

Your fans and followers have opted in to your brand’s communications, much like a social mailing list. But this mailing list is hard to reach, and many messages don’t make it through the "spam" filter.
9% - ights/Blog/What-s-The-Open-Rate-Of-Your-Social-Content

Measuring What Matters in Social Media

There are many reasons for embarking on a social strategy: to create buzz and brand awareness, to generate leads, to increase customer loyalty and satisfaction, and to drive website traffic.
9% - ights/Blog/Measuring-What-Matters-in-Social-Media2

Brand Innovators Sports Marketing Upfronts

Brand Innovators Sports Marketing Upfronts
9% - ights/Videos/Interview/Brand-Innovators-Sports-Marketing-Upfronts

Comscore Reports Fourth Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2021.
9% - ights/Press-Releases/2022/2/Comscore-Reports-Fourth-Quarter-2021-Results

INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart...
9% - ights/Blog/INTERACT-Summit-EP.-2-Recap-Key-Takeaways-and-Insights

3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts

At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
9% - ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts

Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
9% - ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit

What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Facebook.
9% - ights/Blog/What-do-people-LIKE-about-the-most-disliked-brands-in-the-US