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The Digital Box Office Examining COVID-19s Effects on Blockbuster Season Through Social Data

Summer blockbuster season – it’s a staple in American film culture. Those summer months where school is out and days are long create the perfect release window for Hollywood’s biggest and most ambitious popcorn fare. Budgets are massive, film rights to...
9% - ights/Blog/The-Digital-Box-Office-Examining-COVID-19s-Effects-on-Blockbuster-Season-Through-Social-Data

Consumers Are Trying New Brands; Time to Double Down on Branded Conte

The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
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Comscore Continues Measurement Innovation with New US Patent for CTV OTT and Video Ad Effectiveness

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its “System and Method for Analyzing the Effectiveness...
9% - ights/Press-Releases/2021/2/Comscore-Continues-Measurement-Innovation-with-New-US-Patent-for-CTV-OTT-and-Video-Ad-Effectiveness

Brand Innovators' TV & Cross-Screen Measurement

As television merges with digital channels, brands are looking for ways to reach audiences in more targeted and compelling ways across the spectrum of linear television, CTV and OTT.
9% - ights/Videos/Interview/Brand-Innovators-TV-Cross-Screen-Measurement

Comscore Finds Online Food Delivery Surge Driving Growth in Digital Payment Usage

New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States increased as consumers turned to online food delivery services amid the COVID-19...
9% - ights/Press-Releases/2021/2/Comscore-Finds-Online-Food-Delivery-Surge-Driving-Growth-in-Digital-Payment-Usage

Comscore Reports TV Viewing Engagement for Week Ending January 24 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 24, 2021.
9% - ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-24-2021

Comscore Reports TV Viewing Engagement for Week Ending April 25 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.
9% - ights/Press-Releases/2021/5/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-25-2021

Comscore continua il percorso di innovazione in Italia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, again showed its continued dedication to innovations in one of its key markets, Italy. Following the expansion of Predictive Audiences - the first...
9% - ights/Press-Releases/2021/4/Comscore-Continues-with-Innovations-in-Italy

Comscore Reports TV Viewing Engagement for Week Ending April 11 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 11, 2021.
9% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-11-2021

Box Office Showdown - Memorial Weekend Edition

Comscore's Paul Dergarabedian & Scott "Movie" Mantz, Correspondent for KTLA Channel 5 in Los Angeles discuss one of the most important Memorial Weekend's ever for the movie industry as "A Quiet Place Part II" & "Cruella" make their debuts.
9% - ights/Videos/Box-Office-Bites/Box-Office-Showdown-Memorial-Weekend-Edition